about

Art Director & Visual Designer crafting bold identities and story-driven experiences.

I blend imagination and strategy to build visual worlds that connect, inspire, and move people.

Passionate about bold visuals, smart strategy, and creative collaboration that drives impact.

🔗 LinkedIn

experience

Remix by ThredUp 2017-2024

✹ Art Director

→ Led creative execution across digital, social, and print campaigns
→ Directed brand visuals during a high-growth phase, supporting thredUP’s acquisition
→ Collaborated with cross-functional teams to align design with business goals
→ Managed production workflows and mentored designers

Clients: remixshop.com

KidsBlok 2011-2016 

✹ Founder & Creative Lead

→ Founded Bulgaria’s first curated second-hand children's fashion e-commerce
→ Led brand identity, art direction, UX/UI, and content strategy
→ Built strong organic growth through creative storytelling and partnerships

JNLeoussis+ 2008-2009 

✹ Creative Director

→ Developed brand campaigns and print materials for financial sector clients
→ Led concept and production for a national TV commercial
→ Managed creative deliverables and client presentations

Clients: Alpha Bank

Ogilvy&Mather Sofia 2007-2008

✹ Art Director

→ Created key visuals and ATL/BTL materials for global brands
→ Contributed to event branding and integrated campaigns

Clients: Kent, Pall Mall, Vogue, Peugeot, Tullamore Dew

The Mags 2005-2007

✹ Art Director

→ Designed websites, landing pages, and brand identity assets
→ Developed consistent visuals across digital and print media

Clients: Web Ground, St. Sofia Golf Club, J&B, BACB Bank

TBWA/NMS/Bulgaria 2001-2005

✹ Art Director

→ Executed visual concepts and branded print materials for global clients
→ Contributed to campaign development and brand adaptation

Clients: NIVEA, Eucerin, Chio Chips, Stikleti, Toffifee, Fortuna